Spec Project: The Bag
SEO-Backed ecommerce product writing
This spec project involved writing product descriptions for a fictional product, geared towards three different moodboards. This was the information given:
Name: The Bag
Product Use: Storage and transportation of objects
Material: High-quality, durable, marine grade, spacious
I did SEO and market research for each moodboard, compared similar products, and created varied layouts of text as boilerplate copy for different ecommerce display styles.
Moodboard 1
Your expeditions know no bounds. Neither does
The Bag.
Made of marine-grade materials in a spacious style, The Bag doesn’t just hold everything you need; it inspires new adventures.
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Perfectly portable. Don’t sacrifice the necessities because your supplies are weighing you down. Our lightweight tote was designed with only the essentials so you can transport exactly what you need. So please: toss in that extra first aid kit, a pair of wool socks, and your trusty rain jacket. With The Bag, overpacking is just packing.
Built for every terrain. Sloshing through a creek? Kicking up morning dew? Trekking down a dusty trail? No problem. These high-quality, marine-grade materials can weather anything Mother Nature has to offer.
Durable, again and again. The Bag is ready to be filled to the brim with your well-loved camping cookware and even those spiky tent poles. That’s because it’s been created to withstand all sorts of wear and tear — without ever wearing or tearing. You’ve relied on your equipment for ages, so The Bag is sturdy enough to keep up for the long haul.
Space for everything. A long hike or a night beneath the stars means you need plenty of gear. Bring it all with you (and then some) in the roomy central compartment. Stash your canteen, energy bars, hammock, thermal socks, bug spray — it’s got the space for every kind of adventure.
Moodboard 2
The Bag
$$$
Fits all the fun you can imagine!
All the stuff that makes childhood so magical doesn’t just appear by magic. Enter: The Bag, a tote for kids and parents that can transport necessities wherever a child’s imagination takes you.
Take The Bag on trips to the park, pool, and zoo. Don’t worry; it’s made of marine-grade materials that stand the test of time … and dirt, splashes, spills, and fingerpaint.
It’s got space for everything you need for a day full of play. Pile in those diapers, a blanket, and that one dinosaur toy your toddler can’t leave behind. Pack it with a change of clothes and, ta-da! It’s still roomy enough for snacks galore.
The Bag is designed with parents in mind. All your essentials will be right at your fingertips, not hidden away in hard-to-find compartments like so many other bags and totes.
It’s lightweight so you can keep up with your little ones. Bigger kids can even carry The Bag from school day to playdate. (And when it comes home full of crumbs and scratches, rest assured that this durable bag can withstand even the most wild child.)
So go ahead! You have fun. The Bag’s got your back.
Quality materials that endure anything: (material list)
More spacious than typical diaper bags: (dimensions ## x ##)
Marine grade: resistant to spills, mud, and everything in between
Play hard, look good: comes in (colors)
Moodboard 3
The Bag
Grab your gear and get moving with The Bag: a light, durable tote that won’t slow you down.
$$$
The Bag makes functionality look easy, giving you space to store your running shoes, water bottle, yoga mat, and everything else you need to seize your day.
Too many totes can’t take the pace of your life. But not The Bag. It’s made with high-quality materials that outlast the others.
We made sure it’s marine grade, too, so The Bag shows up at every workout just like you do: rain or shine, morning or night, day in and day out.
The Bag keeps up. And it keeps you going.
DETAILS
Sleek, simple design that fits your personal style
Long-lasting usability thanks to materials like (material) and (material)
Fit all your gym gear in its ## by ## center section
Stain- and water-resistant for all-seasons, all-terrain use
