The Sherwood Fellows team wrote a creative brief that included:

• The CEDE Why Statement (above)

• A set of 6 core values

• The brand voice: a combination of Brené Brown and Robin Williams’ character in Dead Poets Society — honest, vulnerable, and story-driven

Creating Curriculum

Inclusive and Interactive

My role in the project was to write. Yep, lots of writing.

While I assisted in writing journaling prompts, lesson plans, and classroom activities, my main role was researching for and writing 10 profiles of figures who embodied each module’s core lessons. I’m extremely proud of the fact that I worked to include a wide range of stories and industries, rather than more typical entrepreneurial success stories. You can read some of the sample profiles here:

• Reshma Saujani, founder of GirlsWhoCode, whose story embodies a growth mindset

• Burnell Cotlon, who created a grocery store after Hurricane Katrina destroyed his Louisiana hometown’s access to food

• Andrea Pedraza, founder of CocoAndre Chocolatiers. (I got the idea for this profile after hearing Andrea and her daughter Cindy speak at a Dallas-area Creative Mornings!)

• Gregg Popovich, head coach of the San Antonio Spurs