Horizon Capital Campaign

Strategy, Messaging, COpywriting

This capital campaign raised funds for large building projects at St. Anthony of Padua Church in The Woodlands, Texas. Along with my Sherwood Fellows coworkers, I led the St. Anthony’s development team in strategizing the campaign, from theming and messaging to events and outreach.

I acted as the lead writer on executions like the pastor’s Sunday sermons, donor thank-you notes, the campaign landing page and informational booklet, a scripted video, and outreach emails.

Read the full project case study here. (I also wrote the case study!)

Video

I collaborated with Jp Talty to write the script for this video, which played at a Sunday service during the campaign and was shared through the church’s social accounts.

Campaign Case Statement

This booklet summarized the goals of the campaign and how to donate. I crafted the messaging around the projects and ghostwrote for Father Tom, the pastor of the church. The final case statement linked below utilized input from additional teams.

See booklet

Additional Deliverables

Campaign prayer card

Campaign prayer card, with an original prayer I wrote in collaboration with the liturgy team

Environmental design

On the campaign’s opening weekend, the church courtyard was covered in a history of the church, snapshots of present-day needs, and the projected future when the funding would be completed.